Credit unions continue to lead in customer service
Independent survey shows credit unions beat banks in four categories
09 September 2008
Halifax, NS: For the fourth consecutive year, an independent survey of thousands of Canadians has shown that credit unions rank first in customer service excellence among all financial institutions.
“Credit unions’ provide the service that their customer-owners want and need. Synovate’s research has again confirmed that fact,” says Bernie O’Neil, President and CEO of the Credit Union Central of Nova Scotia. “We are delighted to be recognized by the Best Banking Awards.”
“The customer-owned structure is the core of what sets credit unions apart and it is what leads us to focus on serving the needs of our customer-owners as our sole priority. More than five million customer-owners across Canada choose credit unions to provide their financial services and Nova Scotia credit unions are proud participants in the national credit union network.”
The Synovate Best Banking Awards 2008 found credit unions ranked ahead of all banks and other financial institutions in the following categories:
- Customer Service Excellence
- Values My Business
- Financial Planning & Advice
- Branch Service Excellence
Credit unions also placed among the award winners across all financial institutions this year for Recommend to Friends & Family and Telephone Banking Excellence. Credit unions have scored highest across all financial institutions for branch service excellence in each of the past four years.
The Synovate Customer Service Index (CSI) 2008 survey was sent to a total of 124,000 demographically and regionally representative Canadians. The Best Banking Awards for 2008 were based on the cumulative total of 35,000 responses for the year ending August 2008. The CSI survey has been conducted since 1987.
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About Credit Unions: Credit unions are unique from other financial institutions in that they are owned by the people they serve. It’s a better relationship that ensures your needs always come first; giving you the power to take ownership of your financial future. One in three Canadians belongs to a credit union or caisse populaire. The 452 credit unions affiliated with Canadian Central have assets of $106 billion. Credit unions are provincially regulated financial institutions owned by their member/customers that provide a full range of financial services. For more information about Nova Scotia Credit Unions, visit www.nscreditunions.ca.
About Synovate: Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs more than 6,000 staff across 63 countries. For more information on Synovate, visit www.synovate.com.
Media Contacts
Gina McFetridge, Communications Specialist
Credit Union Central of Nova Scotia
902-493-4865
gmcfetridge@cucns.ca
Art Chamberlain, Manager, Media Relations
Credit Union Central of Canada
416-232-3466
chamberlaina@cucentral.com
Henrietta Sung, Marketing Manager
Synovate
416-964-6262 ext. 165
henrietta.sung@synovate.com
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